Wear the message. Represent the moment. Stand for the game.
What does El3ameed mean?
El3ameed (pronounced “El-Ameed”) means “The Colonel” in Arabic — a title of respect and recognition. The number 3 in “El3ameed” represents the Arabic letter ع (Ain), a common way of writing Arabic sounds using numbers online.
The El3ameed – No Racism Tee is more than a football-inspired piece — it’s a symbol of respect, unity, and equality.
Wear it because you love football. Wear it because some messages deserve to be seen. Wear it because you stand against racism and believe the game belongs to everyone.
Inspired by Hossam Hassan, Egypt’s national team coach known as “El3ameed,” this design captures his powerful FIFA No Racism gesture during the 2026 World Cup match against Argentina. The washed-out monochrome portrait on the chest represents a universal message: talent, passion, and respect have no borders.
Finished with the Egyptian flag on the right sleeve and our signature back logo featuring three gold pyramids — a symbol that connects heritage, strength, and identity — this tee blends football culture with timeless streetwear style.
Designed as a unisex piece, this shirt is made for anyone who connects with the message — whether you’re a football fan, a supporter of equality, or someone who appreciates meaningful design. Wear it proudly as a reminder that respect and passion bring people together beyond borders.
What’s In It For You
- A story you can wear: A unique design inspired by an unforgettable football moment and a message recognized around the world.
- Premium everyday comfort: Soft, lightweight cotton with the perfect amount of stretch for all-day wear.
- Built for your lifestyle: Designed for match days, casual outings, travel, and everyday streetwear looks.
- A meaningful statement piece: More than a graphic tee — it represents respect, inclusion, and the power of sport to bring people together.
- A connection between cultures: Combining football heritage, Egyptian symbolism, and a universal message that anyone can stand behind.
Features
- Chest design featuring the El3ameed No Racism silhouette artwork
- Right sleeve detail with the Egypt flag
- Back top placement of our three gold pyramids logo
- Unisex design with a classic everyday fit
- Soft and breathable fabric
- Lightweight feel with comfortable stretch
- Designed for all-day comfort and versatility
- 100% combed and ring-spun cotton (Heather colors contain polyester)
- Fabric weight: 4.2 oz./yd.² (142 g/m²)
- Pre-shrunk fabric for a consistent fit
- Side-seamed construction for durability
- Shoulder-to-shoulder taping for added comfort
Disclaimer
Due to the lightweight nature of the fabric, lighter colours may appear slightly sheer under certain lighting conditions.
Size Guide
| LENGTH (inches) | WIDTH (inches) | CHEST (inches) | |
| XS | 27 | 16 ½ | 31-34 |
| S | 28 | 18 | 34-37 |
| M | 29 | 20 | 38-41 |
| L | 30 | 22 | 42-45 |
| XL | 31 | 24 | 46-49 |
| 2XL | 32 | 26 | 50-53 |
| 3XL | 33 | 28 | 54-57 |
| 4XL | 34 | 30 | 58-61 |
| 5XL | 35 | 31 | 62-65 |
| LENGTH (cm) | WIDTH (cm) | CHEST (cm) | |
| XS | 68.6 | 42 | 78.7-86.4 |
| S | 71.1 | 45.7 | 86.4-94 |
| M | 73.7 | 50.8 | 96.5-104.1 |
| L | 76.2 | 55.9 | 106.7-114.3 |
| XL | 78.7 | 61 | 116.8-124.5 |
| 2XL | 81.3 | 66 | 127-134.6 |
| 3XL | 83.8 | 71.1 | 137.2-144.8 |
| 4XL | 86.4 | 76.2 | 147.3-155 |
| 5XL | 89 | 78.7 | 157.5-165 |
Each piece in the Global Edition is made to order through our global partners once your order is placed—reducing overproduction and ensuring each piece is created with purpose.
Please review the Size Guide to ensure your ideal fit.
Delivery times may vary based on the nearest fulfillment location.
Care Instructions
- Machine wash cold, inside-out, on a gentle cycle with mild detergent and similar colours.
- Use non-chlorine bleach only when necessary.
- Avoid fabric softeners to preserve fabric quality.
- Tumble dry low or hang dry for best results and longest lifespan.
- Cool iron inside-out if needed. Do not iron directly on decoration.
- Do not dry clean.
