Canadian Concept – Egyptian Roots
Search
Loading...
Cart
Two models wearing black hoodies in a concrete industrial loft setting. The model on the left shows the back of a black hoodie with 'NOW U CME' printed in white distressed text.
Two models standing in a concrete industrial loft, shown from the back and front respectively. The model on the left wears a black hoodie with 'NOW U CAN'T' printed in white on the back.
Two models wearing black hoodies in a concrete industrial loft setting. The model on the left shows the back of a black hoodie with 'NOW U CME' printed in white distressed text.
Two models wearing black hoodies in a concrete industrial loft. The model on the left shows the back of the hoodie with a large white distressed text graphic reading 'NOW U COME'.
A black zip-up hoodie with a white graphic print on the chest, featuring an Egyptian Eye of Horus symbol on the left side and the text 'NOW U DON'T' on the right side. The hoodie has a front zipper, drawstring hood, and split kangaroo pockets, shown against a plain white background.
A black pullover hoodie shown from the back, featuring the word 'NOW' stacked vertically in distressed white block letters above the word 'UKE', which together spell 'NOU UCKE'. The hoodie is displayed on a clean white background.
Two models wearing matching black zip-up hoodies with a white graphic print that reads 'NOW U DON'T' and an eye symbol, posed in a modern industrial loft setting.
Two models in a modern loft setting wearing black hoodies with white graphic text. The model on the left shows the back of the hoodie with the text 'NOW U C ME' in a distressed white font.
Black hoodie with a zipper on a white background
Black hooded garment with a zipper on a white background
A person wearing a black zip-up hoodie with a white graphic print on the chest, standing in front of a concrete pillar in an industrial loft setting.
Two models wearing black zip-up hoodies with white graphic text and eye design, standing in a modern concrete hallway.
Two models wearing black zip-up hoodies with white graphic text, standing in a modern industrial loft setting. One model faces forward showing the front of the hoodie with the text 'NOW U DON'T' and a white line graphic, while the other model faces away showing the back of the hoodie with the text 'NOW U SCAM'.
Two models wearing black zip-up hoodies with white graphic text and an eye logo, standing in a modern industrial loft setting.
Two models wearing matching black zip-up hoodies with a white graphic print on the chest, standing in a modern, sunlit concrete gallery space.
Close-up of a black jacket with a zipper detail on a white background
Close-up of a black sweatshirt sleeve on a white background
Close-up of black fabric with a subtle texture
Close-up of dark gray fabric with folds
Black hoodie with a logo on the chest against a white background
A dark gray cropped hoodie shown from the back, featuring a distressed white graphic print that reads 'NOW U C U K E' vertically on the back.
Two models wearing dark gray hoodies with white graphic text in an urban alleyway with graffiti-covered walls. The model on the left shows the back of the hoodie with 'NOW U COME' printed in white, while the model on the right shows the front of the zip-up hoodie with 'NOW U DON'T' printed on the chest.
Two people wearing matching dark gray zip-up hoodies standing in a brick alley. The person on the right has the hood up, and the hoodie has white text on the chest that reads 'NOW U DON'T' with a small graphic above it.
A man wearing a dark gray hoodie with 'NOW U CAN'T' printed vertically in white on the back, standing at a skatepark next to a ramp.
Two people standing on a wet city street at night, wearing matching gray zip-up hoodies. One hoodie has a small white graphic on the chest and the text 'NOW U DON'T' on the front, while the other has 'NOW U COME' printed in large white letters on the back.
Two models wearing a light gray zip-up hoodie with black text and graphic prints, standing in a modern industrial loft setting.
Two models wearing light gray zip-up hoodies in a loft-style room with concrete walls. The model on the left shows the back of the hoodie with the text 'NOW U SEE ME' in black, and the model on the right shows the front of the hoodie with the text 'NOW U DON'T' and a black eye graphic.
A light gray zip-up hoodie with a black graphic print on the chest, featuring an Egyptian eye symbol on the left side and the text 'NOW U DON'T' on the right side. The hoodie has a front zipper, drawstring hood, and kangaroo pockets, shown against a plain white background.
A light gray heather pullover hoodie shown from the back, featuring the text 'NOW U C U ME' printed vertically in a distressed black font.
A person wearing a light gray zip-up hoodie with a black graphic print on the chest, standing in front of a textured concrete pillar in a modern indoor setting.
Two models wearing a light gray zip-up hoodie in a modern concrete-walled room, showing the front and back designs. The front features a small black graphic and the text 'NOW U DON'T', while the back features the text 'NOW U C ME' in a bold black font.
Two models wearing light gray zip-up hoodies with black graphic text, posed in a modern industrial loft setting with concrete pillars and large windows.
Two people in hoodies standing in a concrete industrial loft. One person wears a black hoodie with a small white graphic on the chest, leaning against a pillar.
Two models standing in an industrial loft setting, showcasing a split-color hoodie design. The model on the left is shown from the back wearing a light gray hoodie with 'NOW U CME' printed in black.
Two models wearing zip-up hoodies in an industrial loft setting. The model on the left wears a light gray hoodie with a black eye logo and the text 'NOW U DON'T' on the chest.

Now U C Me – Eye of Horus Hoodie

85.00 CAD
Shipping calculated at checkout.
Color - Black
Size

NOW U C ME. NOW U DON’T.

Somewhere between being seen and disappearing is where this hoodie makes its statement.

The Now U C Me – Eye of Horus Hoodie combines glitch-inspired typography with an ancient Egyptian symbol and a standout full-zip hood, all in a warm, fleece-lined 350 gsm fabric designed for comfort and everyday streetwear. The Eye of Horus brings an unmistakable Egyptian element to the design, connecting a modern visual concept with one of ancient Egypt’s most recognizable symbols.

But the design doesn’t stop at the print.

The full-length zipper runs from the hem all the way to the hood, allowing the hood to close completely around the face. On the back, the message says NOW U C ME. On the front, zip it all the way up, and the statement takes on a new meaning:

NOW U DON’T.

Modern expression. Ancient symbolism. One hoodie with two sides.

A Modern Expression of Egyptian Heritage

The Eye of Horus has long been associated with protection, well-being, and the power of the eye. Here, the ancient symbol is placed alongside glitch-inspired typography, creating a contrast between ancient Egyptian visual heritage and contemporary streetwear.

The result is intentionally bold, playful, and unmistakably modern.

The Face Off Concept

The oversized hood and full-length zipper are more than functional details—they are part of the design itself. Designed with a loose, boxy men's silhouette and dropped shoulders for a relaxed streetwear look.

Wear it open and let the back statement speak. Zip the hood all the way up and change the entire look while putting the concept into action.

What’s in It for You

  • Oversized, boxy fit
  • Full-length zipper from hem to hood
  • Hood designed to zip completely up around the face
  • 350 gsm extra-thick fleece-lined fabric
  • Soft, substantial feel
  • Eye of Horus design on the right chest
  • Rubik Glitch typography
  • Relaxed silhouette designed for everyday streetwear
  • Available in three colours

Product Details

  • Fit: Loose
  • Sizes: S–2XL
  • Neckline: Hooded
  • Sleeve Style: Drop Shoulder
  • Sleeve Length: Long Sleeve
  • Effect: Full-Length Zipper
  • Fabric Weight: 350 gsm (10.3 oz)
  • Thickness: Extra Thick
  • Breathability: Moderate
  • Seasons: Autumn / Winter / Spring
  • Style: Basics / Casual / Street

Material

57.4% Polyester, 36.8% Cotton, 5.8% Other Fibers

Care Instructions

  • Machine wash at 30°C on a gentle cycle
  • Do not bleach
  • Tumble dry low
  • Iron at low temperature; avoid ironing directly on the print
  • Do not dry clean

Product images are for illustration purposes. Actual print size and placement may differ slightly from what is shown in the images.


S M L XL 2XL
inch cm inch cm inch cm inch cm inch cm
Length 24.02 61 24.80 63 25.59 65 26.18 66.5 26.77 68
Shoulder 27.36 69.5 28.35 72 29.33 74.5 30.31 77 31.30 79.5
Chest 27.95 71 28.94 73.5 29.92 76 30.91 78.5 31.89 81
Sleeve length 20.87 53 21.65 55 22.05 56 22.83 58 23.23 59


Wear history. Carry power. Stand out.